Internationalization strategies of Thai private higher education

Recruiting and supporting Chinese students

Authors

DOI:

https://doi.org/10.32674/j2vb5k85

Keywords:

higher education, Chinese international students

Abstract

This study examines the experiences of Chinese students enrolled in Thai private higher education institutions (PHEIs) and investigates the institutional strategies employed to attract and support them. Facing declining domestic enrollment and intensifying competition, Thai PHEIs increasingly view Chinese student recruitment as essential for institutional sustainability. Grounded in push–pull migration theory, intrinsic motivation theory, and the McKinsey 7S framework, this research employs a phenomenological approach to analyze interviews with 25 participants, including students and institutional stakeholders. The findings indicate that academic pressure in China, cultural and linguistic affinity with Thailand, and affordability are key factors influencing students’ decisions. Successful institutions adopt integrated internationalization strategies across curriculum design, admissions processes, staffing, and student support services. This study contributes to the field of international education by highlighting Thailand's rise as a regional education hub beyond the dominant Anglophone model. 

Author Biographies

  • Chunipha Poedloknimit, Western University, Thailand

    Chunipha Poedloknimit, PhD, is a Lecturer in the Department of Public Administration, Western University, Thailand. Major research interests include public administration, organizational behavior, leadership, gender equality, and applied psychology in administration. Publications appear in both national and international journals. Also, serves as a doctoral dissertation committee member, academic article reviewer, and trainer in research methodology and leadership development for public and private sector organizations.

  • Chonnapha Punnanan, Western University, Thailand

    Chonnapha Punnanan, PhD, is a Lecturer in the Department of Public Administration, Western University, Thailand. Research interests include political communication, public administration, ethics, and cross-cultural leadership. Extensive experience in teaching and academic training, especially in the areas of ethics and leadership development in education, both in Thailand and internationally.

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Published

2025-09-13

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Vol. 15 No. 9 (2025): Journal of International Students

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Research Articles (English, regular edition)

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How to Cite

Poedloknimit, C., & Punnanan, C. . (2025). Internationalization strategies of Thai private higher education: Recruiting and supporting Chinese students. Journal of International Students, 15(9), 47-74. https://doi.org/10.32674/j2vb5k85