Country Image and the Study Abroad Destination Choice of Students from Mainland China

  • Peter G. Ghazarian Keimyung University, Korea
Keywords: destination choice, study abroad, China, country image, internationalization, push-pull, destination choice, study abroad, China, country image, internationalization, push-pull

Abstract

In this study, the author focuses on the issue of country image in destination choice. To examine the relationship between these two variables, the study tests whether mainland Chinese who favor a destination as their ideal first choice for study abroad have a significantly more positive view of that destination's country image than their compatriots. The findings suggest policymakers and marketers from most destinations may be more successful focusing on factors other than country image in their attempts to attract cross-border students.

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Author Biography

Peter G. Ghazarian, Keimyung University, Korea

PETER G. GHAZARIAN, EdD, is an assistant professor of education at Keimyung University in Daegu, Korea. His research interests include multicultural & international education, the international flow of human capital, and social change in post-industrial economies. 

Published
2016-07-01
How to Cite
Ghazarian, P. G. (2016). Country Image and the Study Abroad Destination Choice of Students from Mainland China. Journal of International Students, 6(3), 700-711. Retrieved from https://www.ojed.org/index.php/jis/article/view/350
Section
Research Articles