Vol. 4 No. 1 (2025): Interdisciplinary Journal of Innovation in Nepalese Academia

View Vol. 4 No. 1 (2025): Interdisciplinary Journal of Innovation in Nepalese Academia

This  volume features groundbreaking interdisciplinary research addressing key trends and challenges in business, education, digital technology, and cultural studies. Topics include formative assessment in MBA programs, the transformative power of AI in marketing, green banking practices, digital finance adoption, and evolving consumer behaviors. The issue also explores leadership resilience in Nepalese organizations, democratic participation in the digital age, and literary reflections on identity and aesthetics. Together, these articles reflect the dynamic and innovative spirit shaping Nepalese academia today.

Published: 2025-07-02

Research Articles

  • Formative Assessment in MBA Education A Case Study from Nepal

    Sanjay Pudasiani
    1-26
    DOI: https://doi.org/10.32674/4e2q4427

  • The Transformative Role of AI in Advertising and Marketing From Data-Driven Practices to Virtual Experiences

    Ramakrishnan Ramachandran, Sruthi Pillai, Ram Krishna Dahal
    27-45
    DOI: https://doi.org/10.32674/2q7y1a35

  • Green Banking Practices and Perceived Bank Performance Mediating Role of Green Financing

    Bharat Singh Thapa, Bibek Dhakal
    46-68
    DOI: https://doi.org/10.32674/79j2xy80

  • Digital Finance Adoption, Emerging Trends, and Customer Satisfaction A Bibliometric Analysis

    Rosma Shakya, Dipendra Karki
    69-90
    DOI: https://doi.org/10.32674/hr1c3v31

  • Webrooming and Pure Online Shopping Behavior of Skincare Consumers in Indonesia

    Sayyida, Sustri Hartini , Sanju Kumar Singh
    91-109
    DOI: https://doi.org/10.32674/j405wk71

  • Leadership Style and Resilience Mediating Role of Learning Culture in Nepalese Organizations

    Rajiv Sharma, Bikram Prajapati, Krishna Khanal
    110-134
    DOI: https://doi.org/10.32674/87xpen10

  • From Swipe to Stay How Digital Banking Service Quality Drives Customer Retention through Customer Satisfaction

    Juna Lama, Mijala Kayestha
    135-163
    DOI: https://doi.org/10.32674/5zshz137

  • Impact of Role Conflict and Role Ambiguity on Emotional Exhaustion among Non-Managerial Employees in Boutique Hotels in Nepal

    Gaurav Ojha
    164-180
    DOI: https://doi.org/10.32674/bb74eg50

  • From Screens to Streets Role of Digital Literacy and Misinformation in Shaping Democratic Participation in Nepal

    Dhurba Prasad Timalsina
    181-201
    DOI: https://doi.org/10.32674/bvmx5818

  • Authenticity of Identity in Lauren Oyler's Fake Accounts

    Raj Kishor Singh
    202-216
    DOI: https://doi.org/10.32674/nwm18k07

  • Casting Ugliness Redefining Aesthetics in Mulk Raj Anand’s Untouchable

    Nabaraj Dhungel
    217-233
    DOI: https://doi.org/10.32674/tfhe7m36