Recruiting International Students to Your Campus

  • Cheryl McFadden East Carolina University, United States
  • Cathy Maahs-Fladung Utah State University, United States
  • William Mallett East Carolina University, United States
Keywords: international students, recruitment characteristics, degree programs

Abstract

The purpose of this paper was to determine what institutional, program, and recruitment characteristics influenced international students to attend institutions in the United States. Two hundred sixteen international students at a Southern public research university responded to the survey (53% response rate) from 56 countries representing 8 regions. An empirical analysis using t-tests and analysis of variance was conducted to determine what characteristics international students found to be most important when selecting an institution. Regardless of degree level, all students ranked faculty/student ratio as an important program characteristic. Second, students ranked both the admission process and time to degree as important characteristics. Third, doctoral, master’s, and bachelor’s students respectively ranked funding as an important characteristic in their decision making process. There are three basic implications for recruitment officers. First, as size matters, international students need to feel connected to faculty and staff. 

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Author Biographies

Cheryl McFadden, East Carolina University, United States

Cheryl McFadden, EdD, an associate professor in the Department of Higher, Adult and Counselor Education at East Carolina University. Her research interests include international education, program evaluation, and leadership behaviors. 

Cathy Maahs-Fladung, Utah State University, United States

Cathy Maahs-Fladung, EdD, an assistant professor in the Department of Science, Technology, Education and Measurement at Utah State University. Her research interests include international education, and teaching and learning. 

William Mallett, East Carolina University, United States

William Mallett, EdD, is the Assistant Director of International Student Advisement at East Carolina University. His research interests include multiculturalism and campus leadership initiatives. 

Published
2012-07-01
How to Cite
McFadden, C., Maahs-Fladung, C., & Mallett, W. (2012). Recruiting International Students to Your Campus. Journal of International Students, 2(2), 157-167. Retrieved from https://www.ojed.org/index.php/jis/article/view/528
Section
Research Articles