A New Conceptual Model for Understanding International Students’ College Needs

Authors

  • Eyad Alfattal California State University, San Bernardino, United States

DOI:

https://doi.org/10.32674/jis.v6i4.326

Keywords:

Globalization, Higher Education, Internationalization, Marketing Mix, Student Needs

Abstract

 This study concerns the theory and practice of international marketing in higher education with the purpose of exploring a conceptual model for understanding international students’ needs in the context of a four-year college in the United States. A transcendental phenomenological design was employed to investigate the essence of international students’ needs within their study experiences and explore a conceptual model that can explain these needs. Qualitative data were collected from 12 undergraduate and graduate international students through semi-structured interviews. Using thematic analysis, findings expand typical marketing mix frameworks and advance an eight-dimensional international student needs model: Program, Place, Price, Promotion, Process, People, Physical Facility, and Peace. 

Author Biography

Eyad Alfattal, California State University, San Bernardino, United States

EYAD ALFATTAL is a researcher and a senior education specialist. He has extensive experiences as an educator and a leader of educational programs in different countries around the world including Syria, Turkey, the United Kingdom, and the United States. 

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Published

2016-10-01

How to Cite

Alfattal, E. (2016). A New Conceptual Model for Understanding International Students’ College Needs. Journal of International Students, 6(4), 920–932. https://doi.org/10.32674/jis.v6i4.326

Issue

Section

Research Articles