Portuguese institutions’ strategies and challenges to attract international students: external makeover or internal transformation?

Keywords: international student recruitment, institutional strategies, Portugal, challenges, small countries

Abstract

Public institutions in Portugal did not invest in strategies to attract international students until recently, when the adoption of a new legal framework and a national strategy for internationalisation set more appealing conditions for it. This paper aims to study the strategies institutions employ to recruit international students and the main challenges encountered. Findings draw on interviews with top and middle managers in two public universities. The main strategies identified are related to institutional branding; revision of admission procedures; and curricular adjustments. The main challenges are the creation of institutional structures with an exclusive remit for international students and the choice of teaching language, despite a prevailing opinion that the Portuguese language should be maintained as a competitive advantage.

Downloads

Download data is not yet available.

Author Biographies

Orlanda Tavares, Agency for Assessment and Accreditation of Higher Education

ORLANDA TAVARES is a researcher both at the Agency for Assessment and Accreditation of Higher Education (A3ES) and at The Centre for Research in Higher Education Policies (CIPES). She completed her PhD in Educational Research at University of Porto, Portugal. Her main interest areas are policies in higher education, students’ experiences, quality assurance/enhancement, and international students. She has published her research in international peer reviewed journals and has coedited the Palgrave books Cross-Border Higher Education and Quality Assurance - Commerce, the Services Directive and Governing Higher Education and European Higher Education and the Internal Market. Tensions between European Policy and National Sovereignty.

Sónia Cardoso, Agency for Assessment and Accreditation of Higher Education

SÓNIA CARDOSO is a researcher both at the Portuguese Agency for Assessment and Accreditation of Higher Education (A3ES) and at the Centre for Research in Higher Education Policies (CIPES). She completed her PhD in Social Sciences under the topic of Quality Assurance in Higher Education. Her main research interests and publications, in reference journals and books, are within the fields of higher education policies, quality assurance, and institutions and institutional actors’ relation with quality assurance. She is a member of CHER. She coedited the book European Higher Education and the Internal Market. Tensions between European Policy and National Sovereignty.

Published
2019-05-27
How to Cite
Sin, C., Tavares, O., & Cardoso, S. (2019). Portuguese institutions’ strategies and challenges to attract international students: external makeover or internal transformation?. Journal of International Students. Retrieved from https://www.ojed.org/index.php/jis/article/view/185
Section
Research Articles