The Transformative Role of AI in Advertising and Marketing: From Data-Driven Practices to Virtual Experiences. Journal of Innovation in Academia , [S. l.], v. 4, n. 1, p. 27–45, 2025. DOI: 10.32674/2q7y1a35. Disponível em: https://www.ojed.org/jina/article/view/8671. Acesso em: 7 mar. 2026.