Exploring emotional triggers in advertising: A study of consumer buying behavior in Kathmandu Valley . Journal of Innovation in Academia , [S. l.], v. 3, n. 1, p. 78–104, 2025. DOI: 10.32674/. Disponível em: https://www.ojed.org/jina/article/view/8258. Acesso em: 7 mar. 2026.