Influences on International Student Choice of Study Destination: Evidence from the United States

  • Sarah Nicholls Michigan State University, United States
Keywords: destination choice, Michigan, study destination, international students, higher education, foreign study, affordability

Abstract

Competition to attract international students continues to grow and understanding the factors that influence study destination choice is critical to the marketing efforts of nations, states, and institutions. This surveybased study of international students at Michigan State University demonstrates that they appear to choose the country in which to study, and/or the specific school, with less regard for school location. The most critical influences on their choices were expected quality of education, reputation/ranking of the university and individual departments/programs, safety/security, and cost/affordability. Differences in relative importance by nationality, gender, and level of education sought were also identified. Implications of these findings, for the marketing, promotion, and recruitment efforts of universities and national/regional economic development agencies, are discussed.

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Author Biography

Sarah Nicholls, Michigan State University, United States

SARAH NICHOLLS, PhD, is Associate Professor of Community Sustainability and Geography, Environment, & Spatial Sciences. Her research focuses on the planning, development, management and impacts of tourism.

Published
2018-04-01
How to Cite
Nicholls, S. (2018). Influences on International Student Choice of Study Destination: Evidence from the United States. Journal of International Students, 8(2), 597-622. https://doi.org/10.32674/jis.v8i2.94
Section
Research Articles