Tourism and Study Abroad Options

The Use of Sources of Information by Indonesian Postgraduate Students to Choose an Overases University

Authors

  • Andriani Kusumawati Universitas Brawijaya, Indonesia

DOI:

https://doi.org/10.32674/jis.v10iS3.2712

Keywords:

Indonesia, Overseas, Student Choice, Tourism, University

Abstract

How prospective postgraduate students make a decision about overseas universities for their study and tourism remains scarcely reported. This qualitative study examines how Indonesian students explore information that influences their decision to choose an overseas university. Anchored in an interpretative paradigm, data were collected through semi-structured interviews and a qualitative questionnaire distributed to 19 Indonesian postgraduate students who just completed their studies in six different countries. Findings showed that university websites, social media, and advice from the reference groups facilitated mostly by the internet are valuable information sources considered by the students. Finally, implications and recommendations are presented for future studies.

Downloads

Download data is not yet available.

Author Biography

Andriani Kusumawati, Universitas Brawijaya, Indonesia

ANDRIANI KUSAMWATI adalah Dosen Senior di Departemen Administrasi Bisnis, Fakultas Ilmu Administrasi, Universitas Brawijaya, Indonesia. Andriani memegang gelar Doctor of Business Administration (DBA) dalam bidang pemasaran dari University of Wollongong, Australia. Minat penelitian penulis meliputi bidang-bidang di pemasaran untuk institusi pendidikan tinggi, pemasaran pariwisata, pemasaran di bidang service atau layanan konsumen dan penelitian di bidang perilaku konsumen. Email: andriani_kusuma@ub.ac.id.

ANDRIANI KUSAMWATI is a Senior Lecturer in the Department of Business Administration at the Faculty of Administrative Sciences, Universitas Brawijaya, Indonesia. Andriani holds a Doctor of Business Administration (DBA) degree in Marketing from the University of Wollongong, Australia. Her research interests include higher education marketing, tourism marketing, service marketing, and consumer behavior. 

References

Aaker, D. A., Kumar, V., & Day, G. S. (2004). Marketing research (Edisi ke-8). River Street, Hoboken, NJ: John Wiley & Sons.

Adefulu, A., Farinloye, T., & Mogaji, E. (2019). Factors influencing post graduate students’ university choice in Nigeria. Dalam F. M. E. Mogaji & R. E. Hinson (Editor), Higher education marketing in Africa—Explorations on student choice (hlm. 187–225). Cham, Switzerland: Springer.

Adeyanju, S., Olusola, J., Olaniyi, M., & Mogaji, E. (2020). Factors influencing students’ choice of a federal university: A case study of a Nigerian federal university. Dalam F. M. E. Mogaji & R. E. Hinson (Editor), Higher education marketing in Africa—Explorations on student choice (hlm. 135–163). Cham, Switzerland: Springer.

Alves, H., & Raposo, M. (2009). The measurement of the construct satisfaction in higher education. The Service Industries Journal, 29(2), 203–218. DOI: 10.1080/02642060802294995

Amaro, D., Marques, A., & Alves, H. (2019). The impact of choice factors on international students’ loyalty mediated by satisfaction. International Review on Public and Nonprofit Marketing, 16(2), 211-233. DOI: 10.1007/s12208-019-00228-0

Ankomah, P., & Larson, T. (2000). Education tourism: A strategy tosustainable tourism development in Sub-Saharan Africa. DPMN Bulletin (Special issue on tourism and African development: Trends and critical issues), 7(1), 19–24. Diakses pada tanggal 14 Februari 2019 dari: http://www.dpmf.org/education-tourism-paul.html

Arambewela, R., Hall, J., & Zuhair, S. (2006). Postgraduate international students from Asia: Factors influencing satisfaction. Journal of Marketing for Higher Education, 15(2), 105–127. DOI: 10.1300/J050v15n02_05

Bacila, M., Dorel, P. O. P., & Drule, A. (2009). Marketing research regarding faculty-choise criteria and information sources utilised. Annals of Faculty of Economics, 4(1), 556–560.

Bai, B., Hu, C., Elsworth, J., & Countryman, C. (2005). Online travel planning and college students. Journal of Travel & Tourism Marketing, 17(2), 79–91. DOI: 10.1300/J073v17n02_07

Bonnema, J., & Van der Waldt, D. L. R. (2008). Information and source preferences of a student market in higher education. International Journal of Education Management, 22(4), 314-327. DOI: 10.1108/09513540810875653

Boyatzis, R. E. (1998). Transforming qualitative information: Thematic analysis and code development. Thousand Oaks-Los Angeles, CA: Sage Publications.

Briggs, S., & Wilson, A. (2007). Which university? A study of the influence of cost and information factors on Scottish undergraduate choice. Journal of Higher Education Policy and Management, 29(1), 57–72. DOI: 10.1080/13600800601175789

Bryman, A., & Bell, E. (2007). Business research methods (Edisi ke-2). Oxford: Oxford University Press.

Calitz, A. P., Cullen, M. D. M., & Jooste, C. (2020). The influence of safety and security on students’ choice of university in South Africa. Journal of Studies in International Education, 24(2), 269–285. DOI: 10.1177/1028315319865395

Camilleri, M. (2020). Higher education marketing communications in the digital era. Dalam F. M. E. Mogaji, F. Maringe & R. E. Hinson (Editor), Marketing higher education in Africa: Challenges and opportunities (hlm. 1-24). Oxford: CRC Press (Routledge).

Carr, N. (2003). (2003). University & college students’ tourism. Dalam B. Ritchie (Editor), Managing educational tourism (hlm. 181–225). Clevedon, UK: Multilingual Matters. DOI: 10.21832/9781873150528

Chapman, D. W. (1981). A model of student college choice. The Journal of Higher Education, 52(5), 490–505. DOI: 10.1080/00221546.1981.11778120

Chin, A., & Williams, A. (2019).Take-up of financial education: Demographic characteristics and prior knowledge. Journal of Public Policy & Marketing, 39(3), 319-333. DOI: 10.1177/0743915619858928

Creswell, J. W., & Clark, V. L. P. (2010). Designing and conducting mixed methods research (Edisi ke-2). Thousand Oaks. CA: Sage.

Dearden, J. A., Grewal, R., & Lilien, G. L. (2019). Strategic manipulation of university rankings, the prestige effect, and student university choice. Journal of Marketing Research, 56(4), 691–707. DOI: 10.1177/0022243719831258

DeRosia, E. D., & Christensen, G. L. (2009). Blind insights: A new technique for testing a priori hypotheses with qualitative methods. Qualitative Market Research, 12(1), 15. DOI: 10.1108/13522750910927197

Douglas, J., McClelland, R., & Davies, J. (2008). The development of a conceptual model of student satisfaction with their experience in higher education. Quality Assurance in Education, 16(1), 19–35. DOI: 10.1108/09684880810848396

Dowling-Hetherington, L. (2020). Transnational higher education and the factors influencing student decision-making: The experience of an Irish university. Journal of Studies in International Education, 24(3), 291–313. DOI: 10.1177/1028315319826320

Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior (Edisi ke-8). Ft. Worth, TX: Dryden Press.

Engel, J. F., Blackwell, R. D., & Miniard, P. W. (2001). Consumer behavior (Edisi ke-9). Ft. Worth, TX: Dryden Press.

Fraenkel, J. R., & Wallen, N. E. (2006). How to design and evaluate research in education (Edisi ke-6). Toronto, ON: McGraw-Hill.

Gaika, N. G. (2002). The development of effective promotional strategies to market public further education and training colleges in the Eastern Cape Province (Tesis Master, University of Port Elizabeth, 2002). Diakses pada tanggal 14 Februari 2019 dari http://www.netd.ac.za/portal/?action=view&identifier =oai%3Aunion.ndltd.org%3Anmmu%2Fvital%3A10940

Goff, B., Patino, V., & Jackson, G. (2004). Preferred information sources of high school students for community colleges and universities. Community College Journal of Research and Practice, 28(10), 795–803. DOI: 10.1080/10668920390276957

Grigolienė, R., & Tamoševičienė, R. (2020). Factors influencing student choice in higher education. Vadyba/Journal of Management, 36(1), 33-38. DOI: 10.38104/vadyba.2020.04

Guba, E. G., & Lincoln, Y. S. (2008). Paradigmatic controversies, contradictions, and emerging confluences. Dalam N. K. Denzin & Y. S. Lincoln (Editor), The landscape of qualitative research (hlm. 163-188). Thousand Oaks, CA: Sage.

Hanson, K., & Litten, L. (1982). Mapping the road to academia: A review of research on women, men, and the college selection process. Dalam P. Perun (Editor), The undegraduate woman: Issues in education (hlm. 73-97). Lexington, MA: Lexington.

Hendal, B.A. (2020). Kuwait university faculty’s use of electronic resources during the COVID-19 pandemic. Digital Library Perspectives. Terbit pertama online (hlm. 1-11). DOI: 10.1108/DLP-04-2020-0023

Hernández-Pozas, O. (2015). Developing cultural intelligence using social media. Dalam V. Taras & M. A. Gonzalez-Perez (Editor), The Palgrave handbook of experiential learning in international business (hlm. 418–434). London: Palgrave Macmillan.

Hossler, D. (1999). Effective admissions recruitment. New Directions for Higher Education, 108(1), 15–30. DOI: 10.1002/he.10802

Hossler, D., & Gallagher, K. (1987). Studying student college choice: A three-phase model and the implications for the policymakers. College and University, 62(3), 207–221.

Imenda, S., & Kongolo, M. (2002). Sustained student enrolments at a historically white South African university: A case study of Rhodes University. Journal of Higher Education Policy and Management, 24(2), 219-230. DOI: 10.1080/1360080022000013536

Jackson, G. A. (1982). Public efficiency and private choice in higher education. Educational Evaluation and Policy Analysis, 4(2), 237-247. DOI: 10.3102/01623737004002237

Joseph, M., & Joseph, B. (2000). Indonesian students’ perceptions of choice criteria in the selection of a tertiary institution: Strategic implications. The International Journal of Educational Management, 14(1), 40–44. DOI: 10.1108/09513540010310396

Kalinowski, K., & Weiler, B. (1992). Review educational travel. Dalam B. Weiker & C. Hall (Editor), Special Interest Tourism (hlm. 15–26). New York: Halsted Press.

Kemp, S., Madden, G., & Simpson, M. (1998). Emerging Australian education markets: A discrete choice model of Taiwanese and Indonesian student intended study destination. Education Economics, 6(2), 159–169. DOI: 10.1080/09645299800000013

Kim, H. K., Ahn, J., Atkinson, L., & Kahlor, L. A. (2020). Effects of COVID-19 misinformation on information seeking, avoidance, and processing: a multicountry comparative study. Science Communication. Terbit pertama online (hlm. 1-30). DOI: 10.1177/1075547020959670

Kotler, P., & Fox, K. F. A. (1995). Strategic marketing for educational institutions. (Edisi ke-2). Englewood Cliffs, NJ: Prentice-Hall.

Kotler, P., & Keller, K. L. (2009). Marketing management (Edisi ke-13). Englewood Cliffs, NJ: Prentice Hall.

Kusumawati, A., Perera, N., & Yanamandram, V. (2019). Modelling trade-offs in students’ choice set when determining universities. International Journal of Educational Management, 33(5), 979-989. DOI: 10.1108/IJEM-01-2018-0007

Kusumawati, A. (2018). Consumer behavior and higher education marketing. Malang, Indonesia: Universitas Brawijaya Press.

Lam, J. M. S., & Ariffin, A. A. M. (2019). Do travel images affect international students’ on-site academic value? New evidence from the Malaysia’s ‘higher edutourism’ destination. Journal of Vacation Marketing, 25(4), 499–514. DOI: 10.1177/1356766719842274

Le, T. D., Robinson, L., & Dobele, A. (2019). Understanding high school students use of choice factors and word-of-mouth information sources in university selection. Studies in Higher Education, 45(4), 808-818. DOI: 10.1080/03075079.2018.1564259

Mao, W., & Oppewal, H. (2010). Did I choose the right university? How post-purchase information affects cognitive dissonance, satisfaction and perceived service quality. Australasian Marketing Journal (AMJ), 18(1), 28–35. DOI: 10.1016/j.ausmj.2009.10.002

McColl-Kennedy, J. R., & Fetter Jr, R. E. (1999). Dimensions of consumer search behavior in services. Journal of Services Marketing, 13(3), 242–265. DOI: 10.1108/08876049910273871

Meštrović, D., Bagaric, L., & Jakominic Marot, N. (2019). Information sources and factors influencing enrolment in ICT And STEM university study programmes. Economic And Business Review. 21(1), 37–56. DOI: 10.15458/85451.80

Mourali, M., Laroche, M., & Pons, F. (2005). Antecedents of consumer relative preference for interpersonal information sources in pre-purchase search. Journal of Consumer Behaviour, 4(5), 307–318. DOI; 10.1002/cb.16

Murray, K. B. (1991). A test of services marketing theory: Consumer information acquisition activities. Journal of Marketing, 55(1), 10–25. DOI: 10.1177/002224299105500102

Nghiêm-Phú, B., & Nguyễn, T. H. (2020). Impacts of perceived country image, institution image and self-image on students’ intention to study abroad: a study in Hanoi, Vietnam. Journal of Marketing for Higher Education, 30(1), 26–44. DOI: 10.1080/08841241.2019.1658146

Perreault, W. D., & McCarthy, E. J. (2005). Basic marketing: A global-managerial approach (Edisi ke-15). Toronto, ON: McGraw-Hill.

Phau, I., Shanka, T., & Dhayan, N. (2010). Destination image and choice intention of university student travellers to Mauritius. International Journal of Contemporary Hospitality Management, 22(5), 758–764. DOI: 10.1108/09596111011053846

Pitman, T., Broomhall, S., McEwan, J., & Majocha, E. (2010). Adult learning in educational tourism. Australian Journal of Adult Learning, 50(2), 219-239.

Pimpa, N., & Suwannapirom, S. (2008). Thai students’ choices of vocational education: marketing factors and reference groups. Educational Research for Policy and Practice, 7(2), 99–107. DOI: 10.1007/s10671-007-9035-9

Rezapouraghdam, H., Shahgerdi, A., & Kahrizi, O. (2015). An introduction to edu-tourism in Northern Cyprus: A short communication. International Journal of Sciences: Basic and Applied Research, 19(2), 92–98.

Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (Edisi ke-9). Englewood Cliffs, NJ: Prentice Hall.

Shanka, T., Quintal, V., & Taylor, R. (2006). Factors influencing international students' choice of an education destination: A correspondence analysis. Journal of Marketing for Higher Education, 15(2), 31-46. DOI: 10.1300/J050v15n02_02

Shehzadi, S., Nisar, Q. A., Hussain, M. S., Basheer, M. F., Hameed, W. U. & Chaudhry, N. I. (2020). The role of digital learning toward students' satisfaction and university brand image at educational institutes of Pakistan: A post-effect of covid-19. Asian Education and Development Studies. Terbit pertama online (hlm. 1-19). DOI:10.1108/AEDS-04-2020-0063

Silverman, D. (2005). Doing qualitative research (Edisi ke-2). Thousand Oaks-Los Angeles, CA: Sage Publications.

Simões, C., & Soares, A. M. (2010). Applying to higher education: information sources and choice factors. Studies in Higher Education, 1(1), 1–9. DOI: 10.1080/03075070903096490

Soutar, G. N., McNeil, M. M., & Lim, K. (1996). Service quality in educational institutions: A foreign student view. Journal of Marketing For Higher Education, 7(2), 85–94. DOI: 10.1300/J050v07n02_07

Towers, A., & Towers, N. (2020). Re-evaluating the postgraduate students’ course selection decision making process in the digital era. Studies in Higher Education, 45(6), 1133–1148. DOI: 10.1080/03075079.2018.1545757

Veloutsou, C., Lewis, J. W., & Paton, R. A. (2004). University selection: information requirements and importance. The International Journal of Educational Management, 18(3), 160–171. DOI: 10.1108/09513540410527158

Vrontis, D., Thrassou, A., & Melanthiou, Y. (2007). A contemporary higher education student-choice model for developed countries. Journal of Business Research, 60(9), 979-989. DOI: 10.1016/j.jbusres.2007.01.023

Weber, H., Becker, D., & Hillmert, S. (2019). Information-seeking behaviour and academic success in higher education: Which search strategies matter for grade differences among university students and how does this relevance differ by field of study? Higher Education, 77(4), 657-678. DOI:10.1007/s10734-018-0296-4

West, J., Newell, S., & Titus, P. (2001). Comparing marketing and non-business students’ choice of academic field of study. Marketing Education Review, 11(1), 76–82. DOI: 10.1080/10528008.2001.11488749

Widodo, H. P. (2014). Methodological considerations in interview data transcription. International Journal of Innovation in English Language Teaching and Research, 3(1), 101–107.

Will, E. M., & Callison, C. (2006). Web presence of universities: Is higher education sending the right message online? Public Relations Review, 32(2), 180–183. DOI: 10.1016/j.pubrev.2006.02.014

Winter, E., & Chapleo, C. (2015). An exploration of the effect of servicescape on student institution choice in UK universities. Journal of Further and Higher Education, 41(2), 187–200. DOI: 10.1080/0309877X.2015.1070400

Winter, E., & Thompson-Whiteside, H. (2017). Location, location, location: Does place provide the opportunity for differentiation for universities? Journal of Marketing for Higher Education, 27(2), 233–250. DOI: 10.1080/08841241.2017.1377798

Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2009). Service marketing: Integrating customer focus across the firm (Edisi ke-5). Toronto, ON: McGraw-Hill.

Zikmund, W. G. (2003). Business research methods (Edisi ke-7). Mason, OH: Thomson South-Western.

Downloads

Published

2020-11-05

How to Cite

Kusumawati, A. . (2020). Tourism and Study Abroad Options: The Use of Sources of Information by Indonesian Postgraduate Students to Choose an Overases University . Journal of International Students, 10(S3), 1–23. https://doi.org/10.32674/jis.v10iS3.2712

Issue

Section

Special Issue | Bahasa Indonesia