Three Levels of Push-Pull Dynamics Among Chinese International Students’ Decision to Study Abroad in the Canadian Context
Keywords:Canadian university, Chinese international students, macromarketing, meso-marketing, micro-marketing, study abroad
The extant literature on student migration flows generally focus on the traditional push-pull factors of migration at the individual level. Such a tendency excludes the broader levels affecting international student mobility. This paper proposes a hybrid of three levels of push-pull dynamics (micro−individual decision-making, meso−academic marketing, and macro−national marketing) to paint a more accurate picture of student migration flows. A case study of 15 semi-structured interviews with Chinese international students at a Canadian university was conducted to illuminate the underresearched reality that universities and Canada as a nation offer additional incentives, in conjunction with individual/familial reasons, for study abroad. The paper concludes with recommendations for new research directions arising from the present study.
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