Three Levels of Push-Pull Dynamics Among Chinese International Students’ Decision to Study Abroad in the Canadian Context

  • Jun Mian Chen Brock University
Keywords: Canadian university, Chinese international students, macromarketing, meso-marketing, micro-marketing, study abroad

Abstract

The extant literature on student migration flows generally focus on the traditional push-pull factors of migration at the individual level. Such a tendency excludes the broader levels affecting international student mobility. This paper proposes a hybrid of three levels of push-pull dynamics (micro−individual decision-making, meso−academic marketing, and macro−national marketing) to paint a more accurate picture of student migration flows. A case study of 15 semi-structured interviews with Chinese international students at a Canadian university was conducted to illuminate the underresearched reality that universities and Canada as a nation offer additional incentives, in conjunction with individual/familial reasons, for study abroad. The paper concludes with recommendations for new research directions arising from the present study.

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Author Biography

Jun Mian Chen, Brock University

JUN MIAN CHEN, MA, teaches at Conestoga College and is a MEd candidate at Brock University. His interdisciplinary research interests fall within and around the area of student migration and immigration, international student experience, internationalization of higher education, philosophy of education, and philosophy of race. 

Published
2017-01-01
How to Cite
Chen, J. M. (2017). Three Levels of Push-Pull Dynamics Among Chinese International Students’ Decision to Study Abroad in the Canadian Context. Journal of International Students, 7(1), 113-135. https://doi.org/10.32674/jis.v7i1.248
Section
Research Articles