Destination Motivation, Cultural Orientation, and Adaptation: International Students’ Destination-Loyalty Intention

  • Nor Lelawati Jamaludin Universiti Teknologi MARA, Malaysia; University of Bergen, Norway
  • David Lackland Sam University of Bergen, Norway
  • Gro Mjeldheim Sandal University of Bergen, Norway
Keywords: destination-loyalty intention, mainstream culture, psychological adaptation,, pull motivation, push motivation, sociocultural adaptation

Abstract

This study aims to understand factors predicting destination-loyalty intention in international education. A sample of 378 long-term (n=195) and short-term (n=183) international students participated in the study carried out in 2014 through an on-line survey at the University of Bergen, Norway. Using a series of hierarchical regression analyses, the researchers found that among short-term students, destination motivation (pull), orientation to mainstream and heritage culture together with psychological adaptations were the most important variables influencing their decision to revisit and to recommend the destination to others. Among long-term students, the same variables with the exception of psychological adaptation in addition to sociocultural adaptation were the significant predictors of destination-loyalty intention. This study discusses the results from a social, psychological and international education perspective as well as their implications for destination management.

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Author Biographies

Nor Lelawati Jamaludin, Universiti Teknologi MARA, Malaysia; University of Bergen, Norway

NOR LELAWATI JAMALUDIN received her PhD from University of Bergen, Norway and is a senior lecturer at Universiti Teknologi MARA, Selangor, Malaysia. 

David Lackland Sam, University of Bergen, Norway

DAVID LACKLAND SAM, PhD, is a professor of cross-cultural psychology at the University of Bergen, Norway.

Gro Mjeldheim Sandal, University of Bergen, Norway

GRO MJELDHEIM SANDAL, PhD, is a professor in psychology at the University of Bergen, Norway. 

Published
2018-01-01
How to Cite
Jamaludin, N. L., Sam, D. L., & Sandal, G. M. (2018). Destination Motivation, Cultural Orientation, and Adaptation: International Students’ Destination-Loyalty Intention. Journal of International Students, 8(1), 38–65. https://doi.org/10.32674/jis.v8i1.151
Section
Research Articles